The 2025 InnoVEX, the annual startup exhibition held concurrently with COMPUTEX Taipei, included the Thailand Pavilion, organized by the Thai Department of International Trade Promotion and the Digital Economy Promotion Agency, to promote and support Thai startups and entrepreneurship ecosystems.

The 17 startups featured at the pavilion highlighted Thailand’s focus on health and genetics, practical Artificial Intelligence (AI) applications, cutting-edge innovative technology applications based on smell and other senses, and EdTech focusing on helping Thai schools transition to digital education.

MoveMax, for example, applies Artificial Intelligence (AI) to its Transportation Management System (TMS) and its Vehicle Routing Planning (VRP) systems on cloud platforms, while Wang uses AI to conduct market research, find target client groups based on user-defined criteria, or enlist other Internet users to support and supply data for AI language training.

Wang co-founder Krit Cangwanpongpun said that the information or services provided by the platform’s crowd source contributors are vetted via multiple means, including an interna lly-developed AI algorithm.

Thai startups are interested in developing products and technologies that demonstrate cutting-edge innovativeness, such as MUI Robotics, which has developed the MUI Nose, which is currently predominantly in the food industry, with plans to be adopted for medical use.

Student Care Company Limited provides core services, such as its school management solution, allowing school faculty to create more appropriate consultation for students by monitoring their behaviors, and help foster students’ interests.

On the medical front, GeneusDNA offers an extensive DNA analysis, over 20 categories and 500 items inspected, by collaborating with top-notch laboratories from the US, while providing clients easy access to the reports through the company’s self-developed application or its websites.